Thammasat University Students Win J-MAT 29th National Marketing Plan Competition

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The team “Tee Khai Sauce” from Thammasat University has won the first place in J-MAT 29th  National Marketing Plan Competition 2020. This year, the competition had 453 teams participating from 49 universities from Thailand.

Her Royal Highness Princess Maha Chakri Sirindhorn handed the trophy to the winning team, along with scholarships and award certificates.

This year’s competition theme was “Spice up ideas!” and the case for the competition was that of Thai sauce brand “Made by TODD”.

The winning team comprised of 9 members. They are the third-year students from the Faculty of Commerce,  Accountancy Faculty of Journalism and Mass Communication and Faculty of Economics. These students are currently majoring in either Marketing or Advertising.  Somjet Sakulkoo was the team captain and the other team members were  Kanwara Limpatanon, Natthanan Amornvorasin, Sapon Hotravaisaya, Paween Pholparuksakul, Kantorn Sampaothong, Suphatcha Ranron, Sonetat Leetrakul, and Kansupha Siripornwat.

Asst.Prof.Pitipee Ruammake, full-time Faculty Member, Department of Marketing, with her experience as a teacher and business marketing consultant for small business, is the one that helped the team and steered their passion in the right direction.

Asst.Prof.Pitipee says, “We cannot determine whether the student is smart or not just by looking at their age, or major. It is all about competency and teamwork. I saw the potential in this team, and I wanted them to push their limits and beyond. I told them that we, as a team, have to set the same goal. And that goal is not about the prize. We have to focus on coming up with the best and also practical plan that can create a big impact for the brand.”

J-MAT Award, hosted by Junior Marketing Association of Thailand (JMAT) and Boon Rawd Brewery,  provides a myriad of opportunities for university students. It is a great platform to demonstrate their talent and provide an opportunity to explore their boundaries and expand their horizon. The students get to use their knowledge from their class and adapt to do researches, analyze the data coming up with a business plan that has to incorporate; critical thinking skills, business analysis skills, business research, and creativity as well as working in a team.

Sapon Hotravaisaya, one of the team members says, “We were hoping to make it to the top 24 teams. But when we had been notified that we are the only team from Thammasat university that has made it to the final round, we were thrilled. However, the news also put us under pressure at the same time. Even though we told ourselves that we need to just do our best and not be concerned about the result. Deep down we still were hoping to win. During the journey, we also received kindness and supports from our friends and teachers, which is one of the most valuable prize for the team.”

“In addition, we just discovered that the last time Thammasat won this competition is 13 years ago. We feel extremely proud and honored to bring this trophy to university.”

J-MAT Award provides a myriad of opportunities for university students. It is a great platform to demonstrate their talent and provide an opportunity to explore their boundaries and expand their horizon. The students get to use their knowledge from their class and adapt to do researches, analyze the data coming up with a business plan that has to incorporate; critical thinking skills, business analysis skill, business research, and creativity as well as working in a team.